Dana Wilson is the CEO and Director at Hair Cares Inc. She is a Certified Trichologist, business coach and hair advocate in the Richmond VA area. Dana helps Locticians identify abnormalities, prevent hair loss and maintain healthy hair.

Roselee Mathu is the CEO of Roselee's Natural Hair Care Co., home of the Stylist Excel Academy. As a business coach for Interlocking Specialists in the Atlanta GA area, Roselee helps Locticians combine their skills to create a sustainable business framework.

Denise Dixon is the CEO and Director of Denise’s Hairloft LLC. She is a 30+ year veteran of the hair industry. As a Master Loctician, mentor and business coach. Denise helps Locticians master the effective use of the tools of the trade for efficiency and long lasting results.

Pilar Wintsch is the CEO and Director of Natural Alternatives in Beauty. She is an Educator, and business coach in the Baltimore MD area. Pilar helps Locticians with the preparation and execution of locking foundation for consistent and beautiful results.